Program Overview

The Cheyenne Downtown Development Authority (DDA) was created pursuant to W.S.S. 15-9-201 with the duty to restore or provide for the continuance of the health and vitality of Cheyenne’s downtown district. To do this, the DDA has created the Business Logo Design Pilot Program to provide logo design services for downtown business tenants and owners that do not have a business logo to contribute to and enhance the community branding and general business aesthetic of downtown Cheyenne.

The Business Logo Design Pilot Program is designed to support local businesses that contribute to the economic sustainability, redevelopment, and revitalization of the downtown district by enhancing the overall branding and aesthetic of downtown Cheyenne. This program provides access to logo design services to downtown business tenants and owners in the DDA District that:

1. Have opened, acquired or operated a local business for a minimum of one (1) year and;
2. Do not currently have access to a business logo or does not have a business logo that accurately reflects the mission and vision of the business

The Business Logo Design Pilot Program provides business owners and tenants the ability to work through the logo design process with program partner agency, West Edge Collective, to create a business logo that reflects the unique personality and branding of their local business.

The DDA also offers two (2) additional grant program resources for business and property owners to maximize development and revitalization efforts in downtown Cheyenne:

The Storefront Enhancement Grant (SEG) is a reimbursement grant program that funds up to 50% or $10,000 (whichever is less) of a project’s eligible exterior improvements that enhance the overall streetscape and walkability of the downtown district.

The Building Improvement Grant (BIG) is a reimbursement grant program that funds up to 30% of a project’s total eligible capital improvement costs, with a maximum grant award not to exceed $50,000 per project. This program is designed to update buildings to meet modern building codes, accessibility regulations, and to increase the useful life of a building.

For more information about these grant programs or to learn about other resources available to business and property owners within the DDA District, please contact the Cheyenne DDA Office or visit downtowncheyenne.com/grant-initiatives.

Who Can Apply?

- Downtown business owners and/or downtown business tenants who:
- Are located within DDA District;
- Have owned and/or operated a local business for a minimum of one (1) year;
- New business owners who have purchased an existing downtown business that would like to update the business’s existing logo, and/or;
- Do not have a logo that can be used for their business marketing and branding

Program Guidelines

- Applicants must be located within the DDA district boundaries and have opened, acquired or operated a local business for a minimum of one (1) year
- Business Logo Design Services are provided exclusively through program partner agency and program participants must agree and follow design process, timeline and project scope set forth by the partner agency
- Final logo designs provided through this program cannot be transferred, sold or utilized by any entity other than Program Participant
- This program funds up to $5,000 of logo design services provided by the partner agency and any additional services will be provided at the expense of the program participant
- Once the logo design services are completed, program participants are not eligible to reapply for this program on behalf of the same business
- Priority will be given to applications that demonstrate a clear need for services

If you have a question about the eligibility of your business, please reach out to DDA VP/Managing Director Haylee Chenchar at 307-433-9730 or email haylee@downtowncheyenne.com.

Application Process

Step 1: Contact Haylee Chenchar (307-433-9730 or haylee@downtowncheyenne.com) to verify business’s eligibility for the Business Logo Design Pilot Program.

Step 2: Applications may be submitted through the DDA website (downtowncheyenne.com) or in person at the DDA Office (109 W. 17th Street) and are approved on a rolling basis contingent on program funding throughout each fiscal year. Priority will be given to applications that demonstrate a clear need for services.

Step 3: Once the application is approved, the applicant will meet with program partner agency, West Edge Collective to discuss and sign a service contract and determine next steps.

Step 4: Once the design process has been completed between the program participant and the program partner agency, the final logo asset will be delivered digitally by the program partner agency to the program participant.

Step 5: Once a project has been completed, program participants must credit DDA and program partner agency West Edge Collective for logo design service through any print, social media or formal promotion of the final logo and must display program participant material provided by the DDA for a minimum of 6 months.

Design Process and Timeline

Once the project application has been approved, the program participant will work directly with the program partner agency through the design process.

The Logo Design Pilot Program funds up to $5,000 of logo design services provided by program partner agency West Edge Collective. Any additional work or design services requested by the program participant outside of the design scope of work that is funded through the Logo Design Pilot Program will be additional charges incurred at the expense of the program participant.

Final logo design assets will be delivered in digital format to the program participant by program partner agency West Edge Collective.

Once a project has been completed, program participants must credit DDA and program partner agency West Edge Collective for logo design service through any print, social media or formal promotion of the final logo and must display program participant material provided by the DDA for a minimum of 6 months.

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Logo Design Application Form

Applicant Name

First Last

Business Name

First Last

Business Address

Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country

Phone

Email

Year Opened

Years in DDA District

Please provide a brief description of your business

Has a logo ever been utilized for your business?

Yes

No

If yes, please explain why it is no longer utilized

Please describe how you will use your business logo (i.e. social media, business correspondence, marketing & advertising, etc.)

Please explain how your business will benefit from this Program

APPLICANT CERTIFICATION AND UNDERSTANDING

The undersigned Applicant certifies that all information in this application, and all information furnished in support of this application, is given for the purpose of obtaining logo design services offered through this program and is true and complete to the best of the Applicant’s knowledge and belief. Verification of any of the information contained in this application may be obtained from any source.

The Applicant further certifies that they have read and understands the DDA Business Logo Design Pilot Program Overview and Guidelines. If a determination is made by the Cheyenne DDA that design services will not or cannot be used of the purposes described herein, the Applicant agrees that the proceeds shall be returned forthwith, in full, to the Cheyenne DDA, and acknowledges that, with respect to such proceeds so returned, he or she shall have no further interest, right, or claim. It is understood that design services offered through this program are contingent upon the availability of program funds. It is further understood that the Cheyenne DDA does not waive its sovereign/governmental immunity as provided by W.S. 1-39-101 et seq. or any other applicable law by offering this application or by entering into any agreement with the Applicant as it may see fit.

1. I understand that the submission of this application does not guarantee logo design services provided through the Business Logo Design Pilot Program.

2. I agree that, if this application is approved, I must comply with the design process and guidelines set forth by the program partner agency.

3. I agree that, if funding is approved, it will be used for the project listed within this application.

4. I understand that any logo design service expenses that are not included in the scope of work that is funded by the DDA Logo Design Pilot Program program are the responsibility of myself as the Program Participant.

5. I understand that failure to comply with the agreed upon terms and conditions will result in immediate termination of services and that I will be held liable for reimbursing the DDA the cost of services rendered.

6. I understand that I am the sole recipient for the final logo design assets and am liable for any sale, trade, transfer or unauthorized use of final logo design assets.

7. I understand that I will, to the fullest extent permitted by law, agree to indemnify and hold harmless the Cheyenne DDA, its appointed officials, employees and program partners and all liability for injuries, damages, claims, penalties, actions, demands or expenses arising from or in connection with work associated with this application except to the extent liability is caused by the sole negligence or willful misconduct of the Cheyenne DDA or its employees.

I agree