Downtown Cheyenne


Downtown Cheyenne is staffed by professionals devoted to advocating for the
downtown district and the city of Cheyenne. As visionary stewards, we provide
enthusiastic leadership for the improvement of Downtown Cheyenne.


Special Projects Coordinator

Genee was born and raised in Wyoming.  A fourth-generation Wyomingite she has worked in Laramie and Denver for the last 15 years.  She has a Bachelor of Arts from the University of Wyoming. She has spent the last 10 years working for the University of Wyoming but recently moved over to Cheyenne.   She has two adult children, Remington and Basil who also live in and work in Wyoming.  She has one grandbaby, Colter and another grandbaby on the way!  She also enjoys being outdoors and walking her two mini-dachsunds.  She is excited to be a part of the DDA and to see the downtown be revitalized and a hub for the Cheyenne area once again. 



Downtown Cheyenne is governed by a Board of Directors
appointed by the Mayor and ratified by City Council.



APPOINTMENT: 7/1/19 - 6/30/23

Bruce Heimbuck is currently the President of the DDA Board of Directors. Previously, he was a school administrator in Wyoming for 26 years with 33 years in education.  He spent over 9 years in community development in Guernsey, WY before relocating to Cheyenne.  He has served as a Wyoming Main Street program manager and currently serves on the Wyoming state Main Street Advisory Board.  He also serves on the Rocky Mountain Lions Eye Bank Board.




APPOINTMENT: 7/01/17-6/30/21

Astrid is currently the Vice President of the DDA Board of Directors. Astrid began a successful career in mission driven real estate development with a focus toward rehabbing historic buildings and transforming them into housing that is attainable to the existing workforce within the community. With the purchase of the Plains Hotel, Astrid finally achieved a lifelong goal to bring her passion for fine art, food, music and her affinity for historic structures all under on roof. By revitalizing the Plains Hotel, restoring the original history of the structure and bringing back art and live music to the Plains Restaurant and the Wigwam Bar, Astrid has put the Plains back on the map and strives every day to share the Plains experience with as many people as she can.




APPOINTMENT: 7/1/17–6/30/21

Jonathan is currently Secretary of the DDA Board of Directors. Jonathan is a downtown property owner who sums up his feelings this way, “When I first moved to downtown Cheyenne in 2009, I saw, and continue to see, the tremendous potential of Cheyenne to grow into a year-round destination for visitors and an exciting focal point for its residents. Through my tenure on the DDA, I hope to facilitate efforts to attract diverse businesses, improve infrastructure and create a safe and stimulating environment for all.”




APPOINTMENT: 7/1/17-6/30/21

Steve Borin is a downtown developer and business man. He was a “pioneering” developer for with his Executive Lofts project located at the corner of 17th Street & Central Avenue; highly successful and sought-after loft housing in the historic Montgomery Ward building. Steve continues to support downtown redevelopment efforts, along with other development projects. He is currently the Treasurer of the DDA Board of Directors.



APPOINTMENT: 7/1/19 - 6/30/23

Breck is the newest member of the DDA Board of Directors and owner of Red Bison Home, a great addition to downtown’s lifestyle/home goods business cluster. Breck says, “My interest is to contribute my retail and wholesale experience into the further improvement of downtown Cheyenne. I want to volunteer my time, thoughts & ideas to help historic downtown thrive.”



APPOINTMENT: 7/1/19 - 6/30/23

Craig brings many years of banking experience to the DDA Board. He is currently the President/CEO of Cheyenne State Bank and said about being appointed to the DDA Board, “I am interested in utilizing my 40 years’ experience in financial services in helping downtown. I want to be directly involved with the challenges that downtown faces in all areas of development, specifically the retention and expansion of businesses.”



APPOINTMENT: 7/1/17 - 6/30/21

Del brings a wealth of experience and commitment to the DDA Board of Directors. As a member of a well-known ranching family, Del understands the value of hard work in achieving goals. He is currently a downtown property owner and developer of Sweetgrass, an extensive housing and commercial development project adjacent Laramie County Community College.




Jeff is the City of Cheyenne’s Council Representative to the DDA Board. As a Ward I Councilman, Jeff’s district includes downtown Cheyenne where is actively engaged in helping downtown move forward. An involved volunteer, you can see Jeff at almost any event where volunteers are needed. He sets a great example of making a positive difference through action.



12/19/19 to 6/30/22

Haylee Chenchar was appointed to the Downtown Development Authority Board of Directors by Mayor Marian Orr in December of 2019. “I believe that there is a true value in the next generation’s involvement in economic development endeavors, as well as the importance of positivity, enthusiasm and the willingness to look at things from a different perspective when sitting on a board, especially when one of the main objectives involves downtown revitalization. I genuinely care about our City of Cheyenne and am thrilled to have the opportunity to continue building on the momentum that the downtown area has gained in the last few years.”

Chenchar is currently the Director of Marketing for the Cheyenne Animal Shelter and also works as a “beertender” for one of downtown’s newest businesses, Black Tooth Brewing Company. “Dogs, beer, and economic development,” Chenchar said of her professional life. “Does it get any better than that?”