Event Sponsorships
Purpose
The DDA Event Sponsorship Program supports events that activate downtown, strengthen community connections, and enhance the Downtown District’s vibrancy and economic vitality.
Eligible Events
To qualify for sponsorship, events must:
- Be free and open to the public
- Take place within the Downtown District boundaries
- Demonstrate a clear public benefit to the downtown community
Evaluation Criteria
Applications will be evaluated on the following:
- Downtown Impact: Demonstrated benefit to the Downtown District, including activation of public space, support for economic activity, or contribution to a vibrant downtown experience
- Safety & Accessibility: Public safety and accessibility are key considerations when planning the event
- Feasibility & Readiness: Evidence of readiness to execute (permits, approvals, timeline)
- Funding Leverage: Other sources of funding and community support
Application Process
- Pre-Application Meeting (Required): Meet with DDA staff to confirm eligibility and discuss the event scope, sponsorship request, and applicable requirements.
- Application Submission: Complete and submit the sponsorship application form. Applicants should be prepared to provide the following:
- Required permits or approvals
- Insurance requirements
- Anticipated City services needed (e.g., police support, sanitation, street closures)
- Event budget breakdown
- Marketing & Visibility Plan outlining proposed sponsor recognition and promotional opportunities for the Cheyenne DDA
- Staff Review: DDA staff will review the application for completeness, eligibility, and alignment with program requirements.
- Board Approval: Qualified applications will be presented to the DDA Board for consideration. Applicants may be asked to present on behalf of their event.
- Sponsorship Agreement & Funding: If approved, the event organizer will sign a sponsorship agreement outlining expectations and deliverables. Sponsorship funds will be issued upon execution of the agreement.
- Post-Event Report: All sponsored events must submit a post-event report within 30 days of the event to evaluate public benefit, sponsorship impact, and overall effectiveness. Reports should include:
- Attendance documentation (estimates or headcounts)
- Event photos
- Marketing and promotional materials featuring DDA recognition
- Press coverage and/or social media performance metrics
Marketing & Visibility Plan
Applicants must describe how the Cheyenne Downtown Development Authority (DDA) will be recognized and promoted as part of the event’s marketing and communications efforts.
This should include a clear overview of planned visibility opportunities for the DDA, which may include, but are not limited to:
- Logo placement on event materials (print and digital)
- Inclusion on event website and promotional pages
- Social media recognition or tagged mentions
- Inclusion in press releases or media outreach (if applicable)
- On-site signage or event-day recognition
- Verbal acknowledgment during the event
- Any additional promotional opportunities or collaborations
Applicants are encouraged to be specific about where, how often, and in what format recognition will occur.
Proposed visibility opportunities will be considered during the sponsorship review process.
General Conditions
- DDA reserves the right to decline any application or to request modifications
- All events must comply with permitting requirements
- Applications are due on the second Wednesday of each month. Considerations will be made for events with a tight timeline, if they meet the evaluation criteria.
- Sponsorship approval is subject to the availability of funds
